Information collected on this website

Google Analytics

We use Google Analytics to measure and analyse the site’s internet usage to ensure the site meets IDP’s business objectives with advertisers and users. Individual privacy is protected but we gain insights on how to make the site more useful for advertisers as well as our users.

Data collected from this analysis include:

  • the number of page views (or page impressions) that occur on our sites;
  • the number of unique visitors;
  • how long these unique visitors (on average) spend on our sites;
  • common entry and exit points to our sites;
  • files downloaded from the site; and
  • forms filled in on the site
  • Audience and device analysis
  • Referral source

Hotjar

We use Hotjar to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (particularly, device IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. (https://www.hotjar.com/legal/policies/privacy)

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link. (https://www.hotjar.com/legal/compliance/opt-out)

Google AdWords

Google AdWords is an online advertising service by Google, which allows advertisers to display ads on the Google display network. We use the Google AdWords remarketing feature to show you ads about IELTS preparation, products and support. Google Customer Match allows advertisers to target custom audiences based on a list of email address on the Google display network. We may use Google Customer Match to target IELTS preparation, product and support ads to you. 

If you wish to opt-out of Google ads online, please visit https://support.google.com/ads/answer/2662922?hl=en

Facebook Custom Audience

The Facebook Custom Audience program allows advertisers to target custom audiences based on email address on Facebook. We may participate in the Facebook Custom Audience program to target IELTS preparation, product and support ads to you.

If you wish to opt-out of Facebook Custom Audience ads, you may control this via your Facebook privacy settings, or by clicking on the ad and selecting ‘Hide all from this advertiser’.

Cookies

Cookies are small data files sent from a website and stored in a user’s web browser. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners.

If you wish to disable the cookies on this website you will need to refer to the privacy and security settings of your preferred browser.

Below is a summary of the types of cookies used on our sites and how they are used.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies

These cookies may be set on our site by our advertising partners, Google and Addthis. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

If you prefer that we not share your non-personal information with partners, including third parties that use tracking technologies to deliver targeted display advertising based on that information, please visit http://optout.networkadvertising.org/?c=1#!/ to access the Network Advertising Initiative opt-out.

Social Media Cookies

These cookies are for a range of social media services including Linkedin and Facebook that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.